Skip to main content

We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

Maximize Your Marketing ROI with USPS Informed Delivery

Direct mail has always been a crucial part of a marketer’s toolkit. Its tangible nature, as well as its personalization and targeting capabilities, can lead to significant returns on investment (ROI). With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!

What is USPS Informed Delivery?

Informed Delivery is a service that bridges the gap between traditional mail and digital convenience. It provides direct mail recipients with digital previews of their incoming mail. These previews appear in recipients' email inboxes or on their Informed Delivery dashboards, doubling the marketing impressions and increasing the likelihood of your message being seen.

Imagine launching a postcard ad. With a well-managed Informed Delivery account, your postcard's digital preview can appear in full color, complete with interactive elements that drive traffic straight to your website. This is more than just a grayscale image; it's a vibrant, engaging representation of your brand that can elicit powerful responses from your audience.

In today's digital age, consumers are finding their email inboxes increasingly cluttered, leading to a resurgence of trust in traditional mailboxes. Research indicates that campaigns combining direct mail and digital perform better than email alone. This is where Informed Delivery shines, blending the tangible impact of direct mail with the broad reach and interactive capabilities of digital marketing.

The marketing benefits of USPS Informed Delivery

Informed Delivery offers numerous benefits for marketers who create campaigns:

  1. Higher Email Open Rates: According to USPS, emails from Informed Delivery tend to have higher open rates than average, boosting your campaign's visibility.
     
  2. Multiple Impressions: With each piece of mail, you have the potential to generate at least two impressions: one when the consumer views the digital preview, and another when they physically interact with the mail.
     
  3. Driving Consumer Response: Through Informed Delivery, direct mail transforms into an interactive platform. Your campaigns can lead consumers to a digital experience, such as your website or a special offer, prompting immediate action.
     
  4. Digital Reach: Informed Delivery takes your direct mail efforts to the next level. It not only mirrors the capabilities of email marketing but also enhances them by providing a tangible, physical component that can be interacted with.
     
  5. Increased ROI Potential: By doubling the impressions and creating the potential for an interactive experience, Informed Delivery could significantly increase your campaign's ROI.
     
  6. Insightful Analytics: USPS Informed Delivery allows you to analyze your campaign results, including email open rates and number of click-throughs, providing invaluable insights for future initiatives.

To fully harness the power of Informed Delivery, it's crucial to set up the service correctly. This involves designing an Interactive Campaign with a full-color image and interactive elements, such as URLs. While this might require an initial learning investment, it's a step you can't afford to skip if you want to reap all the benefits of this powerful tool.

USPS Informed Delivery offers a seamless blend of direct mail marketing and digital interaction. This service enables marketers to create more impactful campaigns, connect with customers in an innovative way, and potentially improve their ROI. Don't miss the chance to transform your direct mail marketing approach with this innovative tool!
 

  • What Our Customers Are Saying
    What Our Customers Are Saying

    ____________________________________________________________________________________________

    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

Powered by PrinterPresence