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LIPS Printing Service
Phone: 308.234.2319
Fax: 308.237.2323
Email lips@lipsprintzone.com
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We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Our Featured Products

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

  • Your direct mail doesn't go to nameless prospects. It lands in the hands of real people. Personalize your marketing materials and create a deeper connection with your audience with variable data printing.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

October 21, 2024

The ABC’s of Digital Marketing

Growing a brand in today’s fast-paced digital world means familiarizing yourself with some basic concepts of digital marketing. And that’s a little like learning the alphabet.

While SEO, SEM and SMM might sound like a foreign language, they’re actually fairly simple to understand and even put in practice once you get the hang of things. So without further ado, let’s dive in and explore the digital marketing alphabet. Before you know it—and with a little practice—you’ll be turning to these concepts to get the most from your own campaigns.

Why Digital Marketing?

Digital marketing is the engine that powers online initiatives. It leverages the internet and various digital technologies to promote your products or services. With 66% of marketers boosting company trust and 80% enhancing brand awareness through digital marketing, it's a strategy that demands attention.

Understanding digital marketing means getting to grips with a few key acronyms, which are core components of any digital marketing strategy: Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). Let’s discuss.

The art of Search Engine Optimization (SEO)

SEO is about fine-tuning your online presence to be more visible on search engines like Google, Bing and Yahoo. The higher you rank on the search engine results page (SERP), the more visible your content will be. A key SEO strategy involves using clear copy and strategic keywords on your website and digital content that make it easy for a search engine to understand what you’re offering and, therefore, recommend your content to searchers.

SEO involves a learning curve, but it’s not that difficult and is a powerful way to boost your results once you get the ball rolling. 

The strategy of Search Engine Marketing (SEM)

SEM is one of the ways a digital marketing budget can really get to work. It involves buying Pay-Per-Click (PPC) ads that appear on search engine results pages. In other words, it’s a way to get your content on people’s screens that’s a little faster and easier than SEO (though not necessarily better; people may be more or less likely to click on search result ads versus organically appearing websites). SEM allows for tailored strategies like retargeting (displaying ads to people who have previously visited your website), geotargeting (targeting customers based on their geographic location) and demographic targeting (focusing on consumers within specific demographic profiles) to help you get granular. These tactics are about investing dollars to secure a prime spot in the paid section of search results, thereby enhancing visibility and attracting potential customers.

The power of Social Media Marketing (SMM)

SMM is a strategic approach to harnessing the power of social media to boost a brand, engage with an audience and drive traffic to a website. It involves creating engaging organic posts and running paid social media ads targeting specific demographics.

In other words, SMM gives you the best of both worlds: You can vie for organic traffic without investing extra money, or you can use platforms like Meta Ads Manager to pay for your digital ads to show up in people’s Facebook and Instagram feeds. When you use this strategy, you’ll be able to segment your audience in a ton of different ways to get the best bang for your buck. 

The perks of digital marketing

Digital marketing offers numerous benefits beyond just reach. It's cost-effective, enabling you to reach a large audience without breaking the bank. It's also measurable, allowing you to track and analyze campaign performance at a highly granular level.

The targeted approach of digital marketing also allows for audience segmentation, ensuring your message reaches the right people at the right time. Plus, audiences can be created that match current buyers’ personas. Unlike traditional marketing, digital marketing puts you in control of many more variables of the cycle.  

Digital marketing is more important—and effective—than ever. It's a dynamic, affordable and measurable way to reach and engage with your audience. Whether you’re a small business owner or an established firm, getting more familiar with the digital tools at your disposal could be your first step to improving your results and gaining more customers.  
 

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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